How is this different from Housing Market Cloud?
Cloud is a product you use yourself. Digital is a build we do for you.
Housing Market Cloud is software. You create an account, start from a template, and build your own website in a browser. Nobody scopes anything and nothing is bespoke.
Housing Market Digital is a build. There is a scoping call, the CRM and the website are made to what that call defines, and what you get is specific to your business.
The practical difference is where the work sits. With Cloud you do it; with Digital we do it.