Question 1

What is Housing Market Ads?

Accepted Answer

Housing Market Ads is our advertising system built specifically for the property sector.

Housing Market Ads is our advertising system built specifically for the property sector. We help you place display campaigns in real estate marketplaces and reach people according to signals such as the property location they search, their physical location, property type, and listing type. Explore Housing Market Ads.

Explore Housing Market Ads: https://housingmarketads.com

Question 2

How is Housing Market Ads different from a general advertising platform?

Accepted Answer

Our key difference is context: we display ads while users are browsing real estate marketplaces.

Our key difference is context: we display ads while users are browsing real estate marketplaces. This helps you reach people with property-related intent instead of broad social or general web audiences. As with any advertising platform, we cannot guarantee leads, sales, approvals, or a particular return on investment.

Question 3

Who can advertise on Housing Market Ads?

Accepted Answer

We welcome real estate agents, brokerages, developers, private sellers, property managers, mortgage and insurance providers, marketers, and businesses offering related home or relocation services.

We welcome real estate agents, brokerages, developers, private sellers, property managers, mortgage and insurance providers, marketers, and businesses offering related home or relocation services. Eligibility, regulated-product rules, and campaign acceptance may vary by market.

Question 4

Where can ads appear?

Accepted Answer

We run campaigns across the Housing Market Group network in 34 countries.

We run campaigns across the Housing Market Group network in 34 countries. Featured markets include Thailand, Germany, China, Dubai/UAE, Qatar, Australia, the Philippines, Malaysia, Singapore, the United States, India, Indonesia, the United Kingdom, Canada, Japan, Vietnam, and Hong Kong. Check your campaign dashboard for the complete market selection and available targeting options before planning your spend.

Question 5

Does Housing Market Ads operate in 34 countries?

Accepted Answer

Yes. We operate across 34 countries through the Housing Market Group international real estate marketplace network.

Yes. We operate across 34 countries through the Housing Market Group international real estate marketplace network. You can manage local and international campaigns from one platform, subject to the markets and targeting options available in your account.

Question 6

Does the platform support multiple languages?

Accepted Answer

Yes. Our network supports 11 languages. Available languages and translation options can vary by market, so check your campaign settings and approve every translated claim before launch.

Question 7

What types of advertising are available?

Accepted Answer

Our core format is targeted display advertising using static or dynamic banners.

Our core format is targeted display advertising using static or dynamic banners. Additional formats may include sponsored listings, native ads, and video tours. The formats available to you depend on your account and selected market.

Question 8

How can real estate agents use Housing Market Ads?

Accepted Answer

You can promote listings, open houses, rentals, exclusive mandates, investment opportunities, or your agency brand to people browsing relevant locations and property categories.

You can promote listings, open houses, rentals, exclusive mandates, investment opportunities, or your agency brand to people browsing relevant locations and property categories. We recommend pairing one offer with a focused audience—for example, a Bangkok condominium campaign aimed at users searching for Bangkok condos for sale.

Question 9

How can real estate developers use it?

Accepted Answer

You can advertise project launches, off-plan inventory, completed units, investment offers, or viewing appointments.

You can advertise project launches, off-plan inventory, completed units, investment offers, or viewing appointments. We let you segment campaigns by market, search location, property type, listing type, and—where available—price range or audience behavior.

Question 10

How can mortgage brokers use it?

Accepted Answer

You can advertise pre-approval, refinancing, investor loans, or local and international financing to people researching relevant properties.

You can advertise pre-approval, refinancing, investor loans, or local and international financing to people researching relevant properties. Link your ads to a clear eligibility or consultation page and follow all lending, disclosure, licensing, and fair-advertising rules in every target jurisdiction.

Question 11

How can insurance agents or brokers use it?

Accepted Answer

You can align insurance offers with property intent, including home, landlord, renter, contents, commercial-property, mortgage-protection, or expat coverage.

You can align insurance offers with property intent, including home, landlord, renter, contents, commercial-property, mortgage-protection, or expat coverage. Clearly state the territory, eligibility, exclusions, insurer or intermediary identity, and any legally required disclosures on your landing page.

Question 12

Can real estate lawyers advertise on the platform?

Accepted Answer

Yes, subject to our campaign approval requirements and the rules in your market.

Yes, subject to our campaign approval requirements and the rules in your market. You can promote services such as conveyancing, title review, due diligence, lease review, closing support, or cross-border purchase guidance. You must follow local bar, solicitation, testimonial, and professional-advertising rules.

Question 13

Can property managers and private sellers advertise?

Accepted Answer

Yes. Property managers can promote rental inventory or services, while private sellers can promote a property directly.

Yes. Property managers can promote rental inventory or services, while private sellers can promote a property directly. You remain responsible for local listing, licensing, disclosure, and consumer-protection obligations.

Question 14

Is Housing Market Ads only for residential property?

Accepted Answer

No. We support campaigns for houses, villas, condos or apartments, land, and commercial or business property.

No. We support campaigns for houses, villas, condos or apartments, land, and commercial or business property. Check your dashboard for the exact categories available in your selected market.

Question 15

Can I target international buyers for a property in another country?

Accepted Answer

Yes. Our search-location targeting helps you reach someone interested in a destination even when they are physically elsewhere—for example, a person in Singapore searching for a property in Thailand.

Question 16

What is the Housing Market Ads Keyword Planner?

Accepted Answer

Our Housing Market Ads Keyword Planner helps you research and organize keyword ideas for real estate advertising.

Our Housing Market Ads Keyword Planner helps you research and organize keyword ideas for real estate advertising. Use the fields, definitions, and help text shown in the live tool, as its metrics and workflow are designed for our advertising ecosystem and may differ from other keyword-planning tools.

Open the Keyword Planner: https://keywordplanner.housingmarketads.com

Question 17

How should I use Keyword Planner?

Accepted Answer

Start with a property type, location, and action or intent.

Start with a property type, location, and action or intent. Review relevant suggestions, group closely related terms, and build separate campaigns for meaningfully different audiences. Examples include “Bangkok condo for rent,” “Phuket villa for sale,” “Dubai off-plan investment,” or “first-time buyer mortgage.”

Question 18

What makes a good real estate keyword?

Accepted Answer

A useful keyword closely matches the offer and landing page.

A useful keyword closely matches the offer and landing page. A practical pattern is location + property type + intent, such as “Singapore office rental” or “Miami luxury condo sale.” More specific phrases often reveal clearer intent than broad terms such as “property.”

Question 19

Should I use broad or specific keywords?

Accepted Answer

Begin with specific, high-intent themes and expand only after reviewing performance.

Begin with specific, high-intent themes and expand only after reviewing performance. Separate sale, rent, investment, financing, insurance, and legal-service intent so reporting remains meaningful.

Question 20

Does Keyword Planner show live search volume, competition, or forecasts?

Accepted Answer

Available metrics are shown directly in Keyword Planner.

Available metrics are shown directly in Keyword Planner. Check each metric's name, date range, market coverage, update frequency, and definition. Only describe a figure as monthly search volume or a forecast when the interface explicitly labels it that way.

Question 21

Are Keyword Planner figures guarantees of campaign traffic?

Accepted Answer

No. Planning figures are estimates or historical indicators, not guarantees of impressions, clicks, inquiries, or sales.

No. Planning figures are estimates or historical indicators, not guarantees of impressions, clicks, inquiries, or sales. Actual delivery depends on targeting, audience size, inventory, budget, schedule, creative quality, and platform review.

Question 22

Can I use multilingual keywords?

Accepted Answer

Our network supports multilingual reach. Check how Keyword Planner handles spelling, accents, transliteration, synonyms, and language matching in each target market, and use professionally reviewed…

Our network supports multilingual reach. Check how Keyword Planner handles spelling, accents, transliteration, synonyms, and language matching in each target market, and use professionally reviewed ad copy for regulated or high-value offers.

Question 23

Can keyword targeting be combined with geo targeting?

Accepted Answer

Yes. You can combine available keyword and geo-targeting options to narrow a campaign to a more relevant audience.

Yes. You can combine available keyword and geo-targeting options to narrow a campaign to a more relevant audience. Review the available combinations and estimated reach in your dashboard, because adding too many layers may restrict delivery.

Question 24

How do I create a Housing Market Ads campaign?

Accepted Answer

Use this general flow to create your campaign:

Create or sign in to an advertiser account.

Add the required business, contact, website, and payment details.

Define one campaign objective and conversion destination.

Choose an available ad format.

Select market, location, property or listing type, keywords, and other available targeting.

Upload creative and enter the landing-page URL.

Set the budget, dates, and delivery settings.

Review all details, submit or launch, and monitor the campaign in Media Manager.

The exact labels and review workflow may differ from this summary.

Question 25

What should I decide before creating a campaign?

Accepted Answer

Define the offer, audience, location, goal, conversion action, budget, dates, and success metric first.

Define the offer, audience, location, goal, conversion action, budget, dates, and success metric first. A campaign designed to book mortgage consultations needs different copy, disclosures, and measurement from one promoting a new condominium launch.

Question 26

What information is required for an advertiser account?

Accepted Answer

We normally ask for your company name, website URL, contact details, and payment preferences.

We normally ask for your company name, website URL, contact details, and payment preferences. Our live registration flow will show any additional identity, tax, billing, licensing, or business-verification information required for your account.

Question 27

What should my ad link to?

Accepted Answer

Use the most relevant page for the promise in the ad: a specific listing, development page, consultation form, quote form, booking page, or focused service page.

Use the most relevant page for the promise in the ad: a specific listing, development page, consultation form, quote form, booking page, or focused service page. The page should load quickly on mobile, preserve the campaign message, disclose key terms, and make the next action obvious.

Question 28

What creative works well for property campaigns?

Accepted Answer

Use accurate, high-quality images, a short benefit-led headline, a visible location or service area, and one direct call to action.

Use accurate, high-quality images, a short benefit-led headline, a visible location or service area, and one direct call to action. Do not use misleading prices, unavailable inventory, altered property imagery, unsupported yields, or guaranteed approval or return claims.

Question 29

Can I test more than one ad?

Accepted Answer

Yes. Media Manager lets you upload multiple creatives and run A/B tests.

Yes. Media Manager lets you upload multiple creatives and run A/B tests. We recommend changing one major variable at a time, giving each version enough delivery, and judging results against your campaign objective—not click-through rate alone.

Question 30

Does Housing Market Ads review campaigns before they run?

Accepted Answer

Campaigns may require review before they run.

Campaigns may require review before they run. Allow enough time before a project launch or open house, and follow the current creative and landing-page requirements shown in your account.

Question 31

Can I edit a live campaign?

Accepted Answer

Yes. Media Manager lets you adjust available creative, targeting, and budget settings.

Yes. Media Manager lets you adjust available creative, targeting, and budget settings. Some changes may trigger another review or affect delivery, so check the controls and status shown in your dashboard.

Question 32

How does keyword-based targeting work?

Accepted Answer

We use property-search intent to match ads with relevant shoppers.

We use property-search intent to match ads with relevant shoppers. Depending on the campaign and market, we may use search keywords alongside filters such as location, property type, listing type, and price range. Keyword targeting does not necessarily behave like exact-match search advertising.

Question 33

What is physical-location targeting?

Accepted Answer

Our physical-location targeting helps you reach users based on where they are currently located.

Our physical-location targeting helps you reach users based on where they are currently located. It can suit local services, open houses, relocation services, or campaigns restricted to your licensed service area.

Question 34

What is search-location targeting?

Accepted Answer

Our search-location targeting helps you reach users based on the place in which they are looking for property, regardless of their current location.

Our search-location targeting helps you reach users based on the place in which they are looking for property, regardless of their current location. It is useful for reaching cross-border buyers, investors, and people planning a move.

Question 35

Can I target a city, neighborhood, postcode, or radius?

Accepted Answer

Available geographic levels may include country, city or region, neighborhood, ZIP code, or radius targeting.

Available geographic levels may include country, city or region, neighborhood, ZIP code, or radius targeting. Check the options available for your selected country before committing to a plan.

Question 36

Can I target by property and listing type?

Accepted Answer

Yes. We offer property-type filters such as houses, villas, condos or apartments, townhouses, land, and commercial property, plus listing intent such as sale, rent, short-term rental, and co-living.

Yes. We offer property-type filters such as houses, villas, condos or apartments, townhouses, land, and commercial property, plus listing intent such as sale, rent, short-term rental, and co-living. Available categories may differ by marketplace.

Question 37

Can I target by price range or buyer behavior?

Accepted Answer

Where available, you can use price-range and behavior-based segmentation, including signals such as listing views, repeated searches, saves, or inquiries.

Where available, you can use price-range and behavior-based segmentation, including signals such as listing views, repeated searches, saves, or inquiries. Check availability in your dashboard and follow applicable privacy and consent requirements.

Question 38

How narrow should my targeting be?

Accepted Answer

Make it narrow enough to match the offer but broad enough to deliver.

Make it narrow enough to match the offer but broad enough to deliver. Start with the strongest location and property intent, then add filters only when they represent a real eligibility or relevance requirement. Watch estimated reach and delivery after launch.

Question 39

What is Media Manager?

Accepted Answer

Media Manager is our campaign dashboard. You can use it to upload and schedule creatives, select audiences, set budgets and campaign dates, and review performance across our network.

Question 40

What can I see in the dashboard?

Accepted Answer

Your dashboard can show metrics such as impressions, clicks, click-through rate, and available conversion reporting.

Your dashboard can show metrics such as impressions, clicks, click-through rate, and available conversion reporting. Check your live account for current reports, attribution rules, refresh times, export options, and conversion setup.

Question 41

What is an impression?

Accepted Answer

An impression is one recorded display of your ad.

An impression is one recorded display of your ad. It is not the same as a unique person, click, inquiry, or completed sale. Repeated displays to the same user may create multiple impressions under our counting rules.

Question 42

How is click-through rate calculated?

Accepted Answer

We calculate CTR as clicks divided by impressions, multiplied by 100.

We calculate CTR as clicks divided by impressions, multiplied by 100. Invalid-traffic filtering and reporting adjustments may affect the totals shown in your dashboard.

Question 43

How should I evaluate campaign performance?

Accepted Answer

Match measurement to the objective. Review qualified inquiries, booked appointments, quote requests, cost per qualified lead, and downstream revenue where possible.

Match measurement to the objective. Review qualified inquiries, booked appointments, quote requests, cost per qualified lead, and downstream revenue where possible. Also compare performance by market, audience, creative, device, and landing page. CPM and CTR alone do not establish profitability.

Question 44

Can I track conversions?

Accepted Answer

Available conversion tools may include reporting or CRM integration.

Available conversion tools may include reporting or CRM integration. Check your account for supported tracking tags, events, CRM connections, URL parameters, or offline conversion options before launch, and obtain any legally required consent.

Question 45

How much does Housing Market Ads cost?

Accepted Answer

Our standard advertised price is US$10 CPM, meaning US$10 per 1,000 impressions.

Our standard advertised price is US$10 CPM, meaning US$10 per 1,000 impressions. Pricing may change, so check your dashboard or written order for the applicable currency, taxes, minimum spend, and final rate.

Question 46

What does CPM mean?

Accepted Answer

CPM means cost per thousand impressions. At a US$10 CPM, 10,000 billable impressions would cost US$100 before any applicable taxes, fees, design services, or managed-service charges.

Question 47

Do I pay for clicks or leads?

Accepted Answer

Our standard model charges for impressions, not clicks or leads.

Our standard model charges for impressions, not clicks or leads. We do not guarantee a click or lead, and other formats or managed packages may use different pricing.

Question 48

Are there setup or management fees?

Accepted Answer

We do not charge setup or management fees for our standard self-service offer.

We do not charge setup or management fees for our standard self-service offer. Optional design assistance and full-service management may cost extra; check the current fee schedule before purchase.

Question 49

Which payment methods are accepted?

Accepted Answer

We display the cards, bank methods, wallets, currencies, or payment options available to you in the Billing or Payment Methods area of your account.

We display the cards, bank methods, wallets, currencies, or payment options available to you in the Billing or Payment Methods area of your account. Availability can depend on your country and billing profile.

Question 50

When will I be charged?

Accepted Answer

Your account shows whether your campaign is prepaid, threshold-based, recurring, or invoiced after delivery.

Your account shows whether your campaign is prepaid, threshold-based, recurring, or invoiced after delivery. Review the charge timing, spending limit, replenishment rules, and failed-payment terms before launching.

Question 51

Can I download invoices or receipts?

Accepted Answer

Check your billing area for available invoices or receipts.

Check your billing area for available invoices or receipts. Make sure your legal entity name, billing address, tax ID, and invoice currency are correct, or contact our support team if you need help.

Question 52

Are taxes included?

Accepted Answer

Taxes may not be included in the advertised campaign price.

Taxes may not be included in the advertised campaign price. Applicable VAT, GST, sales tax, or withholding obligations depend on your billing entity and jurisdiction and will be shown where required.

Question 53

Can I pause a campaign or receive a refund?

Accepted Answer

Pause, cancellation, unused-balance, credit-expiry, and refund rules depend on the campaign and applicable terms.

Pause, cancellation, unused-balance, credit-expiry, and refund rules depend on the campaign and applicable terms. Review the terms presented at checkout or contact our support team before committing a material budget.

Question 54

Does Housing Market Ads have an affiliate program?

Accepted Answer

Yes. We invite agencies, freelance marketers, real estate consultants, influencers, and media publishers to apply through our affiliate-program page.

Apply to the affiliate program: https://housingmarketads.com/housing-market-ads-affiliate-program/

Question 55

How much commission can an affiliate earn?

Accepted Answer

Our current offer provides a 20% recurring commission on actual campaign spend by your referrals.

Our current offer provides a 20% recurring commission on actual campaign spend by your referrals. Earnings are not guaranteed; eligibility, attribution, adjustments, payout thresholds, and program terms apply.

Question 56

How does the referral process work?

Accepted Answer

Apply to join, share your unique referral link after approval, and earn commission when referred customers spend on eligible campaigns.

Apply to join, share your unique referral link after approval, and earn commission when referred customers spend on eligible campaigns. Review and retain the full affiliate agreement before you begin promoting us.

Question 57

When and how are affiliate commissions paid?

Accepted Answer

We provide the applicable payout schedule, payment methods, minimum payout, attribution window, currency, tax-documentation requirements, adjustment rules, and self-referral policy in your affiliate agreement or account.

We provide the applicable payout schedule, payment methods, minimum payout, attribution window, currency, tax-documentation requirements, adjustment rules, and self-referral policy in your affiliate agreement or account. Contact our affiliate team if you need clarification before promoting the program.

Question 58

Can marketing agencies join?

Accepted Answer

Yes. Agencies are a core audience for our affiliate program.

Yes. Agencies are a core audience for our affiliate program. You must disclose your commercial relationship where required and avoid guaranteeing campaign results.

Question 59

Is the affiliate program the same as a customer referral credit?

Accepted Answer

Not necessarily. Our affiliate commission program is separate from any customer referral credit we may offer.

Not necessarily. Our affiliate commission program is separate from any customer referral credit we may offer. Only advertise credits, coupons, or bonuses that appear in your current account or official program terms.

Question 60

How much should I budget for a first campaign?

Accepted Answer

We recommend choosing a test budget large enough to generate meaningful delivery in your selected audience, based on the CPM, available audience, test…

We recommend choosing a test budget large enough to generate meaningful delivery in your selected audience, based on the CPM, available audience, test duration, and value of a qualified inquiry—not the minimum alone.

Question 61

How long should a campaign run?

Accepted Answer

There is no universal duration. A short event campaign may run for days, while a property launch or brand campaign may run for weeks or months.

There is no universal duration. A short event campaign may run for days, while a property launch or brand campaign may run for weeks or months. Allow enough time and impressions to compare creatives and audiences without repeatedly resetting the test.

Question 62

How can I improve results?

Accepted Answer

Keep each campaign focused, align ad and landing-page language, use specific location and property intent, test creatives, monitor qualified outcomes, and move budget toward combinations that produce business value.

Keep each campaign focused, align ad and landing-page language, use specific location and property intent, test creatives, monitor qualified outcomes, and move budget toward combinations that produce business value. Fix slow pages and unclear forms before expanding reach.

Question 63

Does Housing Market Ads guarantee leads or sales?

Accepted Answer

No. We cannot guarantee leads or sales. Performance depends on your offer, market, pricing, targeting, creative, landing page, follow-up, seasonality, inventory, and competition.

No. We cannot guarantee leads or sales. Performance depends on your offer, market, pricing, targeting, creative, landing page, follow-up, seasonality, inventory, and competition. Our testimonials and case studies are examples, not typical or promised outcomes.

Question 64

What compliance rules apply to advertisers?

Accepted Answer

You are responsible for applicable housing, anti-discrimination, privacy, consumer-protection, financial-promotion, insurance, legal-services, licensing, disclosure, sanctions, and intellectual-property rules.

You are responsible for applicable housing, anti-discrimination, privacy, consumer-protection, financial-promotion, insurance, legal-services, licensing, disclosure, sanctions, and intellectual-property rules. We do not permit discriminatory audience selection, misleading property claims, guaranteed returns, guaranteed loan approval, or unsupported superlatives.

Housing Market Ads

About Housing Market Ads

Who It's For

Keyword Planner

Creating a Campaign

Keyword & Location Targeting

Dashboard & Reporting

Pricing, Billing & Payments

Affiliate & Referral Program

Optimization, Policy & Support

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