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Housing Market AdsDashboard & Reporting

How is click-through rate calculated?

We calculate CTR as clicks divided by impressions, multiplied by 100.

We calculate CTR as clicks divided by impressions, multiplied by 100. Invalid-traffic filtering and reporting adjustments may affect the totals shown in your dashboard.

Last updated August 8, 2026

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How should I evaluate campaign performance?Match measurement to the objective. Review qualified inquiries, booked appointments, quote requests, cost per qualified lead, and downstream revenue where possible.
Can I track conversions?Available conversion tools may include reporting or CRM integration.

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