Housing Market AdsDashboard & Reporting

What is an impression?

An impression is one recorded display of your ad.

An impression is one recorded display of your ad. It is not the same as a unique person, click, inquiry, or completed sale. Repeated displays to the same user may create multiple impressions under our counting rules.

Last updated August 8, 2026

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How is click-through rate calculated?We calculate CTR as clicks divided by impressions, multiplied by 100.
How should I evaluate campaign performance?Match measurement to the objective. Review qualified inquiries, booked appointments, quote requests, cost per qualified lead, and downstream revenue where possible.

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What is an impression?

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