Housing Market AdsOptimization, Policy & Support

How long should a campaign run?

There is no universal duration. A short event campaign may run for days, while a property launch or brand campaign may run for weeks or months.

There is no universal duration. A short event campaign may run for days, while a property launch or brand campaign may run for weeks or months. Allow enough time and impressions to compare creatives and audiences without repeatedly resetting the test.

Last updated August 8, 2026

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How can I improve results?Keep each campaign focused, align ad and landing-page language, use specific location and property intent, test creatives, monitor qualified outcomes, and move budget toward combinations that produce business value.
Does Housing Market Ads guarantee leads or sales?No. We cannot guarantee leads or sales. Performance depends on your offer, market, pricing, targeting, creative, landing page, follow-up, seasonality, inventory, and competition.

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How long should a campaign run?

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