Housing Market AdsOptimization, Policy & Support

How much should I budget for a first campaign?

We recommend choosing a test budget large enough to generate meaningful delivery in your selected audience, based on the CPM, available audience, test…

We recommend choosing a test budget large enough to generate meaningful delivery in your selected audience, based on the CPM, available audience, test duration, and value of a qualified inquiry—not the minimum alone.

Last updated August 8, 2026

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How long should a campaign run?There is no universal duration. A short event campaign may run for days, while a property launch or brand campaign may run for weeks or months.
How can I improve results?Keep each campaign focused, align ad and landing-page language, use specific location and property intent, test creatives, monitor qualified outcomes, and move budget toward combinations that produce business value.

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How much should I budget for a first campaign?

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