How do I set negative keywords, a frequency cap or budget pacing?

Question

Accepted Answer

Open Conversion Tracking in the dashboard sidebar.
Under Campaign delivery settings, choose the Campaign.
Under Negative keywords, enter one per line. Your ad is not shown on pages whose address contains one of them.
To cap how often one visitor sees the ad, set Maximum impressions per visitor and Within this many hours.
Under Budget pacing, choose Standard to spend as visitors arrive, or Even to spread the daily budget across the day.
Select Save. A message confirms Settings saved.

The settings belong to the one campaign you chose; repeat them for each campaign. The ad server picks them up within about a minute.

The Bid model is Flat CPM, charged per thousand impressions, at $10 CPM. Cost per click is shown but not available.

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