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How much should I spend on Google or Meta in addition to the $500 fee?

There is no universal answer — the right budget depends on your target market, competition, objectives, property values, and desired lead volume. The team can recommend a budget after reviewing your objectives.

There is no universal answer.

The appropriate advertising budget depends on:

  • Target country
  • Target city
  • Competition
  • Business type
  • Campaign objective
  • Number of properties
  • Property values
  • Desired lead volume
  • Campaign duration

Housing Market Marketing can recommend an appropriate budget after reviewing your objectives.

Last updated August 19, 2026

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