What is Housing Market Marketing?
A fully managed digital marketing service run by the Housing Market Group Marketing Team, providing one team to plan, launch, manage, and optimize campaigns across Housing Market Ads and major external platforms.
Housing Market Marketing is a fully managed digital marketing service provided by the Housing Market Group Marketing Team for businesses operating in and around the real estate industry.
Instead of working with multiple agencies or managing several advertising platforms yourself, Housing Market Marketing provides one centralized team to plan, launch, manage, monitor, and optimize your marketing campaigns.
The work is organised into service areas run by the same team against the same plan: marketing strategy, campaign management, creative services, lead generation, brand marketing and property marketing, alongside digital and offline activity.
Our team can manage campaigns across:
- Housing Market Ads
- Google Ads
- Meta Ads, including Facebook and Instagram
- TikTok
- LinkedIn Ads
- X
- Reddit Ads
- Email Marketing
- Social media management, content marketing and SEO
- Real Estate Lead Generation Campaigns
- Retargeting Campaigns
- Brand Awareness Campaigns
- Property and Development Promotion
- Offline marketing and real estate events
Which of those a business actually needs depends on its audience and its objective. Not every business needs every platform, and recommending one that will not work is the fastest way to spend a budget badly.
Housing Market Marketing manages advertising on third-party platforms on behalf of its clients. Housing Market Marketing and Housing Market Group are independent of, and unaffiliated with, those platforms and their owners. Platform names are used only to describe the services we manage, and belong to their respective owners.
Housing Market Ads itself reaches active property shoppers across Housing Market Group's network of 34 real estate marketplaces and supports targeting based on location, property type, listing type, and real estate shopping intent.