What is Premier Agent?
A location-based lead subscription, sold on the portals at $49 USD per month or $490 USD per year.
Premier Agent is a professional visibility and lead-generation product available in selected markets. Current placement, territory, lead handling and eligibility are shown in the relevant offer or agreement.
It is a flat subscription rather than a per-lead charge: $49 USD per month, or $490 USD per year paid annually. You buy it on the portal for the market you want leads from, at that portal's /premier-agent page — there is deliberately no central checkout, because the portal you choose determines the area your leads come from.
It includes unlimited leads, leads based on the location you choose, and your agency featured on social media. "Unlimited" means there is no cap and no per-lead charge; it is not a promised quantity, and paid visibility does not guarantee enquiries or transactions.
The Premier Agent section of this Help Center answers the rest — how leads are verified, whether they are exclusive to you, how the area is chosen, and how it differs from Featured Agent.