What is the difference between Housing Market Insights and Housing Market Ads Keyword Planner?

The products have related but different purposes.

Housing Market Ads Keyword Planner

Focuses primarily on property-search activity and keyword demand.

It answers questions such as:

• What are people searching for?
• Which property types receive search interest?
• Which locations are generating property-search activity?

Housing Market Insights

Provides the broader market-intelligence environment.

It can combine Keyword Planner search intelligence with approved sources covering:

• Housing markets
• Transactions
• Supply
• Finance
• Planning
• Valuation context
• Market publications
• Local market developments

Keyword Planner is therefore a data source for Housing Market Insights rather than a replacement for it.