What information does Housing Market Insights provide?
Housing Market Insights organizes information around individual property markets.
Depending on the availability of verified information for a particular location, users can access research covering areas such as property search demand.
Housing Market Insights can show verified property-search activity collected through the Housing Market Ads Keyword Planner. This helps professionals understand what property shoppers are actively searching for.
Search intelligence may include:
- Properties for sale
- Properties for rent
- Houses
- Condominiums
- Villas
- Apartments
- Commercial or business properties
- Location-specific property searches
- Popular search themes
- Relative search demand between property types
This provides an additional perspective beyond traditional market reports because it focuses on consumer search behavior.