What is the difference between Housing Market Insights and traditional market reports?

Traditional market reports often concentrate on historical information such as:

• Transactions
• Average prices
• New supply
• Mortgage activity
• Completed sales

Housing Market Insights adds another important dimension: property-search intent.

Search behavior can provide insight into what consumers are currently interested in researching.

Combining demand signals with traditional market information can provide professionals with a broader understanding of the property market.