How much does Insights Pro cost, and is there a trial?

Insights Pro is $19/month. Basic market research stays free, so this is what you pay only if you want the client-facing workflow on top of it.

The price is in US dollars in every country and in every language Insights is offered in. Your card is charged dollars wherever you are, so the amount in your own currency depends on your bank’s exchange rate on the day rather than on a price we set locally.

The plans page inside Insights shows the current price, and the billing portal in your account shows what you are actually being charged.

The trial

Insights Pro starts with a free trial of 7 days. Nothing is charged during it.

A card is collected before the trial begins. That is deliberate rather than a catch: if no usable payment method is on file when the trial ends, the subscription is cancelled instead of quietly failing and leaving you unsure whether you are subscribed.

Card details are handled by Stripe and never entered into an Insights screen. Insights does not receive or store them. Your Pro access changes only after Stripe sends a signed confirmation back to our servers, which is why it can take a moment to appear after checkout.

If you decide not to keep it

Open Settings, then Billing, and use the secure billing portal to cancel. Cancelling stops the next renewal. Free research remains available to you afterwards, and your saved guides stay in your account.

The billing portal is the authority on what your subscription currently is. If a screen inside Insights and the billing portal disagree, the billing portal is right.