Can I post to my personal Facebook or Instagram profile?
Not directly. Facebook and Instagram do not let any tool post to a personal profile or a group, so Housing Market Social sends you the text and pictures at the scheduled time and you post them yourself.
Under Accounts, add the profile or the group as an account you post to yourself. You then write and schedule posts for it like any other.
At the scheduled time Social sends you the text and the pictures, ready for you to post. You post them on the network, and then mark the post as posted in the Calendar so that it shows as done.
Business Pages on Facebook and professional accounts on Instagram are different, and they are coming soon: once they open, Social will post to those for you at the scheduled time.