How do the Housing Market Group products fit together?

They are built around one sequence: someone is looking for property, they find yours, they get in touch, and you follow it up.

• The portals are where property shoppers already are — 34 portals, one marketplace per country.
• Featured Property, Featured Agent, Premier Agent and Developer Showcase raise your visibility inside a portal; Housing Market Ads reaches shoppers across the whole network.
• Housing Market CRM is where the resulting enquiries land, each one attached to the property that produced it.
• Housing Market Insights sits before all of that, telling you which markets and which searches are worth the effort.
• The Housing Market API keeps your listings in step with whatever system you already run.

Nothing here requires you to adopt all of it. The portals and the CRM are the pair most people start with, because one feeds the other and they share an account.