What is Housing Market CRM?
A CRM for real estate professionals who list on the Housing Market Group portals: the enquiries your listings produce are already in it, attached to the property that produced them.
Housing Market CRM holds your leads, contacts, viewings and follow-ups, and it is built on the same platform your listings live on. That is the difference from a general sales CRM: the enquiry does not have to be copied in from an inbox, because it is already in the same database, with the buyer's details and the property they asked about attached to it.
Around that sit one inbox for portal enquiries, Housing Market Ads leads and the email you send, a Kanban lead board, contact records with a timeline and duplicate detection, a calendar, dated follow-ups with reminders, notifications you set event by event, daily figures for each of your listings and where their viewers come from, a document vault, and client reviews with verification badges. Pro adds lead scoring, reverse matching, follow-up sequences and nurture emails, the AI listing writer, online viewing booking, publishing to the portal, email campaigns, Housing Market Ads campaigns and audiences, WhatsApp templates, business-card scan, contracts and leases. Business adds seats and roles, team reporting, deal and commission tracking, market estimate reports, a client portal, the open API and webhooks, and CRM import.
It is free to start: create an account with your email, or log in with the agent account you already use on a portal. The interface has a light and a dark mode, and a help chat sits inside it for when you get stuck.