What are the Pro marketing tools?
Under Marketing, Pro tools holds an AI writer, seller presentations, weekly seller reports and a marketing score for each listing. Market and clients adds a market calendar, an area newsletter, anniversary emails, referral links, shortlists and a daily coach.
The Pro marketing tools are part of the Pro and Business plans. On a Free plan the tools are shown as locked, with the way to upgrade. Under Marketing, choose Pro tools, and open the Market and clients tab for the second group.
Pro tools
- AI writer writes a draft in seconds: a listing description, an email about a property or the text of a seller presentation, in any of seventeen languages. Listing descriptions can be written only in the languages your portal publishes. The draft uses only the details you give it and the listing you choose, prices and street addresses are never sent to the writer, and nothing is stored. Read it and correct it before you use it.
- Seller presentations makes a presentation for a seller meeting from one of your live listings: your pitch, a market estimate range from comparable listings, the price you suggest and how you will market the property. Print it or save it as a PDF in the seller's language. The market estimate is a snapshot of the day you made it, and when there are too few similar listings nearby the presentation says so instead of guessing.
- Seller reports keeps the owner of a listing informed with an email every Monday with the week's views, enquiries and viewings, and a live page they can open at any time with a link that you can replace. You first confirm that the seller asked for the report. Nothing is sent to someone who unsubscribed.
- Marketing score gives one of your live listings a score out of 100 from its photos, video and tour, description, details, price against the market estimate and views, and lists the few things that would raise it. A part that cannot be judged yet is left out instead of counting as zero.
Market and clients
- Market calendar has ready-made greetings for the key dates of a market, already written in every language. Pick a date, check the words, choose who gets it and when, and it is sent for you on the day. Nothing goes out without your confirmation.
- Area newsletter sends the people in one of your saved segments, once a month, the market figures of one district from Housing Market Insights with a few of your own live homes below. It is never sent twice in a month and never when there is too little data behind the figures.
- Anniversaries writes to each client on the anniversary of the day they got their home, with a short market estimate when we can stand behind one.
- Referral links gives each past client their own link. Anyone who opens it lands on your profile page, and an enquiry made within 30 days arrives as a lead with the source Referral. You see how many people opened each link, how many enquiries came through it and how many became deals.
- Shortlists puts some of your live homes behind one link that you send to a buyer. To open a home's page, the visitor gives you their name and email.
- Coach suggests three things worth doing today, picked from your own marketing. Nothing is sent for you.
Every email from these tools goes only to people you are allowed to write to, and each follows the same unsubscribe rules as your campaigns.