Is Housing Market CRM free?
The core CRM is free and stays free. Two paid plans add the parts that reach outside the CRM.
There are three plans. The free one is the whole core CRM, it takes no card, and it is not a trial that expires. It carries the inbox and contact timelines, the lead board, contact records with duplicate detection and merging, browsing history on a lead, the calendar and dated follow-ups, the notification centre, properties kept in the CRM itself, the daily figures for your own listings and where their viewers come from, Housing Market Insights prompts for listings that are underperforming, the document vault, and your reviews, verification badges and profile analytics. It is for 1 user, and leads and contacts are not capped on it.
Pro is 29 USD per month for 1 user and adds the tools that do the work for you: lead scoring, reverse matching, follow-up sequences and nurture emails, the AI listing description writer, online viewing booking with calendar invites, publishing a property to the portal, email campaigns with per-campaign figures, uploaded contact lists with consent recorded, the branded vendor report, pipeline reports, Housing Market Ads campaigns and audiences, WhatsApp templates, business-card scan, contracts signed on screen, and lease records.
Business is 99 USD per month and turns it into a team system: up to 10 users included, then 5 USD per additional user per month, admin, manager and agent roles with grades inside the manager role, lead-assignment rules, team leaderboards and performance reporting, an audit log, commission and deal tracking with a pipeline forecast, market estimate reports with a branded PDF, a client portal with a weekly email to each seller, the open API and webhooks, a weekly email to the owner, and the CRM import tool.
Every plan is billed monthly and there is no annual commitment. The Importer add-on — property import from CSV files and XML feed files inside the CRM — is 29 USD per month on any plan, and is never included in one.
You change plan yourself: log in, open Plan and billing and choose Move to Pro or Move to Business. See "How do I upgrade, add users or cancel?".