I am a developer launching a project. What should I use?

Three things do different parts of the job:

• Developer Showcase presents the project itself with richer information and greater visibility than a standard listing carries.
• Housing Market Ads reaches shoppers across the whole network rather than only the people already on your listing page, at $10 CPM.
• Housing Market Insights tells you what property shoppers in that market are actually searching for, which is worth knowing before the budget is committed rather than after.

Cross-border launches are common and supported — you can target buyers in one market for a project in another, subject to the rules of both. Talk to the team about eligible markets, creative requirements and campaign goals before booking anything.