How does Housing Market Insights work with Housing Market Ads?

Housing Market Insights and Housing Market Ads serve different but complementary purposes.

Housing Market Insights helps professionals understand markets and create useful market intelligence.

Housing Market Ads helps businesses reach relevant property shoppers.

Insights Pro produces a campaign brief and campaign recommendations from the research for a market. That brief is planning material and nothing else: preparing one creates no payment, no advertising account, no audience, no budget and no campaign. Taking it to Housing Market Ads is a separate step you take yourself.

A workflow that carries market content straight through into an advertising campaign is not built. Research, advertising creative, campaign controls, and billing remain separate functions today.

Housing Market Ads operates across 34 countries at a standard $10 CPM.