Why do CRM, Ads and Market Insights take me to a different website?
Because they are separate products. CRM, Ads, Keyword Planner, Network and Market Insights are shortcuts out of the portal that open in a new tab, not sections of it.
Most items in your dashboard menu are pages inside the portal. Five are not: CRM, Ads, Keyword Planner, Network and Market Insights each open a different Housing Market website in a new browser tab. CRM is shown to agents only; the other four are shown to agents and home owners. A property shopper’s menu has none of them.
They appear in the portal menu because they are the tools an agent reaches for next, not because the portal contains them. Everything else in the menu — your listings, your enquiries, your favourites, the paid placements and your invoices — is the portal itself.
Signing in to the portal is not the same as signing in to those products, and what carries across differs between them. Each product tells you on arrival whether you already have access. If you are not sure which products your account covers, ask support rather than registering again with the same email address.