Can I compare markets in Housing Market Insights?
Yes, with Insights Pro. Compare puts up to four markets side by side, using each one’s latest validated property-search collections.
Yes, with Insights Pro. Open Compare in the menu to put between two and four markets side by side.
Steps
- Open Compare.
- Use Add a market to pick each market. You need at least two, and you can add up to four.
- Read the table. Each row is a search profile, such as For sale, For rent, Condo or House, and each column is a market.
What the figures are
- Each cell shows the queries in the last 30 days and the keyword ideas from that market’s latest validated collection, with the date it was collected.
- Where a market has no validated result for a profile, the cell says No validated snapshot is available. It is left blank rather than shown as zero or estimated.
- Markets are collected at different times, so check the dates before you read two figures against each other.
- The figures are property-search demand from the Housing Market Ads Keyword Planner. They are not prices, transactions or a ranking of markets.
On the free plan
Compare shows Market comparison is available with Insights Pro, with an Upgrade to Pro button. Insights Pro is $19/month.

