How does the Housing Market Social inbox work?
One inbox for the comments and messages your connected accounts receive. What you can answer from it depends on each network.
The Inbox lists the conversations from your connected accounts. Filter by network, by comments or messages, or show only what is unread. Open a conversation to read it and, where the network allows it, write a reply.
Networks decide what a tool may read and answer. The Inbox shows what each one allows today: read and reply, limited, read only, or not available. Some networks allow a reply only for a limited time after the person writes; after that, Social points you to the network to answer there.
If Social cannot tell whether a reply arrived, it says so and asks you to look on the network first, so that you do not send it twice. Close a conversation when it is done and reopen it later.
In Housing Market CRM, Make this a CRM lead turns a conversation into a lead with the source Social and the network, linked to one of your listings where it can be. The portal has no CRM, so the button is not there.