How does the Promote with Housing Market Ads button work?
Open a live listing in the CRM and choose Promote with Housing Market Ads. You choose a daily budget and the campaign is made from the listing.
The button is on every listing that is published on a portal, on every plan. It appears only when Housing Market Ads is connected to your CRM. The one decision is the daily budget, and the page shows the smallest budget allowed.
The banners and the text are made from the listing, and so is the area around it when the listing has a map pin. The campaign goes to Housing Market for review and is shown once it is approved.
You need a Housing Market Ads account with a card saved, and money in your Ads balance. The page shows your balance and links to the top-up, and tells you when the balance is low for a day at your budget. Nothing is paid through the CRM. You can pause the campaign at any time, and its spend, impressions, clicks and enquiries appear under Ads in the CRM.
The button makes a campaign in the same way as the Ads campaign wizard, with the same checks. The wizard itself, with its own targeting options, is part of Pro.