Is the CRM integrated with Housing Market Group?
It is not integrated with the portals — it is part of them. One account, one database, and enquiries that never have to cross a boundary.
"Integrated" understates it and also overstates it, so it is worth being precise about which.
With the portals it is stronger than an integration: the same agent account signs you in, and the CRM reads the same database your listings and their enquiries live in. Nothing is transferred, nothing is duplicated, and there is no connector to configure or to break.
- Your agent account is the login
- Portal enquiries are already in the CRM's own database
- Every enquiry keeps the property that produced it
- On Pro, a property published from the CRM enters the portal's normal approval queue
With the other Housing Market Group products it is a set of connections rather than one database. Leads from Housing Market Ads arrive in the CRM inbox; on Pro you can advertise a listing on Housing Market Ads and build Ads audiences from your contacts without leaving the CRM; and Housing Market Insights points out listings that are underperforming and, on Pro, contacts who look ready to buy or rent.
An enquiry from a Housing Market Cloud website is the one that does not arrive yet. The connection is built but it is not switched on, so a Cloud enquiry stays under Enquiries in the Cloud console and you answer it from there.