Does the CRM work with Housing Market Ads?
Yes. On Pro you can advertise a listing on Housing Market Ads and build Ads audiences from your own contacts without leaving the CRM, and Ads leads arrive in the inbox.
Advertising a listing
In the sidebar, open Property analytics, choose a listing, and choose Advertise in its Advertising panel. The CRM fills the campaign in from the listing, shows you the banners as they will look, suggests keywords from portal search data, and creates the campaign on your Housing Market Ads account, where it goes to our team for review before it runs. The listing then shows how its campaigns are performing. You need a Housing Market Ads account; budgets are in US dollars and Ads bills you for them as it always does — no money passes through the CRM.
If the CRM cannot create the campaign — for example because it cannot reach Housing Market Ads — the panel says so and offers Create the campaign in Housing Market Ads, which opens the Ads dashboard in a new tab so you can create it there.
Audiences
The CRM can send three kinds of audience to Housing Market Ads, built only from your own contacts: leads that have gone cold, past buyers, and people who enquired about a given property type. A contact is included only with positive consent on file and no unsubscribe, bounce or complaint against their address, and the CRM counts how many were left out and why.
Creating campaigns and audiences is part of Pro. Reading the figures of campaigns you already have, and pausing them, work on every plan, and an enquiry an Ads campaign produces reaches your inbox and lead board like any other.