What is the conversion report in Housing Market Ads, and where do I find it?
A Beta report on the Conversion Tracking page of the Ads dashboard: the enquiries your website and the portals received, and how many came from visitors who clicked your ads.
Open Conversion Tracking in the Housing Market Ads dashboard and look for the Conversion report. It counts the enquiries that came through your conversion pixel on your own website, and shows how many of them came from visitors who clicked your ads and how many did not. You can look at the last 7, 30 or 90 days, by campaign, by day, and in a list of the latest enquiries with the page each one came from.
Enquiries on a Housing Market portal that follow a click on one of your ads are counted there too, with no pixel needed, when the visitor’s cookie choice allows advertising measurement. A visitor who did not allow it is never counted, so the figures can be lower than what you received.
Under the report, Check, link and export has three helpers: check that your pixel is working, build a link with tracking tags (UTM) for your ads, and download the report as a CSV file. The report and the file hold counts, campaigns, types and pages only, never names, emails or phone numbers.
This part of the dashboard is new and carries a Beta notice. When a period holds more enquiries than the report can list, it says so and tells you the figures are not complete.