Does it work with the other Housing Market products?
One login covers the whole ecosystem. Most data connections between Cloud and the other products are still being built.
Two different questions, and the answers are different.
SIGNING IN: one account. The email address and password you use for Housing Market Cloud are the same ones the rest of the ecosystem knows you by, so you are not keeping a separate login per product.
MOVING DATA BETWEEN THEM: mostly still being built. Your properties on a Housing Market portal do not yet appear on a Cloud site, an enquiry from a Cloud site does not yet reach Housing Market CRM, and market figures from Housing Market Insights do not yet appear on your pages. Those are the connections being worked on.
One connection works today. On a published website, Advertise sends a Housing Market Ads campaign for review, pointing at your website or at a listing's landing page. You need a Housing Market Ads account with the same email address and a payment card in it, and the campaign is billed to that account.
The products themselves — the portals, Housing Market CRM, Housing Market Insights, Housing Market Ads and the API — are live and can all be used today, independently of Cloud.