How does the CRM protect my email marketing?
Only contacts with consent are emailed, a daily allowance starts lower on a new account and rises step by step, a high bounce or complaint rate brings a warning and then a pause, and a shared Suppressions list stops anyone being emailed again after a bounce, complaint or unsubscribe.
Email campaigns are part of Pro. Open Marketing in the left menu. Housing Market CRM protects your sending, and your reputation with the people you write to, in four ways.
Consent comes first
Every contact on your mailing list shows why it can or cannot be emailed. Without consent, or after an unsubscribe, nobody is emailed.
A daily allowance
On the Campaigns tab your allowance shows how many emails you can still send today. A new account starts with a lower daily limit, and the limit rises step by step while bounces and spam complaints stay low, up to the limit of your plan. Each contact receives at most one marketing email a day from your account, and emails over today's limit go out the next day.
Warnings, and a pause
If your recent campaigns have a high bounce or complaint rate, the page shows a warning and asks you to remove addresses that bounce and to email only people who agreed to hear from you. If the rate rises further, marketing sending is paused until the Housing Market team has reviewed your account. Your other email, such as enquiries, password resets and notifications, keeps working.
Suppressions
The Suppressions tab lists addresses that bounced, complained or unsubscribed. The list is shared by every agent, and those addresses can never be emailed again, by anyone.
For the steps of building and sending a campaign, read "How do I send an email campaign to my contacts?".